NITMIX

Being a GOOGLE sort of guy I was naturally excited by the
announcement of Googol’s latest experimental service,
GOOGLE SCHOLAR (BETA).

Now with any new offering from GOOGLE, I usually dive in and
try to find a funny or quirky side by putting in something
zany like ” wugahumphtama” to see what it returns. This time
however I followed their lead and tried something scholarly,
a bit of research, no less.

I typed in our most common search phrase ” head lice” and
looked carefully at the results. GOOGLE SCHOLAR returns
extracts from academic libraries and research resources
around the word in just a few seconds. If you have
ever done this kind of search for a college degree paper
you will know just how impressive that is.

Up came my results and I set about to analysing the first
hundred returns for my pet subject. It didn’t take me long
to see something very significant.

Return after return showed research papers relating to chemical
head lice treatments, failures and suspected failures of
poisonous treatments to eradicate head lice, comparison studies
showing multiple types of chemical treatments for head lice
achieving only partial success rates, 74%, 79%, 84%.

Problem after problem reported with these approaches to
eradicating head lice. Hardly conclusive results.

I reached for my pen and scribbled down the numbers of results
according to topic.

- Chemical treatments and their problems 65%

_ Research issues apart from killing lice chemically 25%

- Papers referring to the simple approach of removing lice. 10%

Wow, just one in ten serious academic papers returned on this
simple search even mentioned the fact that head lice
infestation can be easily and simply solved by removing head
lice from the hair.

Nearly 7 out of 10 were still hung up on the nonsense of trying
to kill head lice while they are still on a child’s skin.

No wonder parents continue to get this nonsensical advice that
killing lice is the same as curing a case of head lice.

After 7 years of gently explaining that head lice are best
resolved by a simple removal process, not a chemical attack
fought out on a child’s scalp, it would appear that the men
and women in white coats are still looking hard in the wrong
direction.

Even with wonders like the new GOOGLE SCHOLAR at their disposal
parents will still have to look hard at the search results to
find effective head lice advice. Parents can sign up to receive
the 7 Huge Head Lice Myths from the NITMIX web site at
www.nitmix.com or send their questions directly to the head lice
specialists at NITMIX.

And if anyone find the meaning of “wugahumphtama” do let me know!

Head lice treatment and advice from NITMIX.
The All Natural Head Lice Removal System,
F.D.A Registered too!